When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a column, 5 Package Designs of the Week. Check-in every Friday for five of the finest pieces of packaging from the week that was.
Soufflé
At the center of the brand’s identity is the custom wordmark designed by Pentagram. The upturned accent mark and ligatures give it a playfulness that bolsters the joy of cooking, especially at-home for loved ones. Additional graphics reinforce the rustic and casual charm of Soufflé, and its raison d’etre, food.
—Rudy Sanchez
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FOLX
Inspired by the brand’s mission and armed with a personal understanding of the unique needs of the LGBTQIA+ community, the Red Antler design team gave FOLX an inherently inclusive and proudly queer brand identity.
—Rudy Sanchez
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Lisa Congdon X method
And where can one find this Lisa Congdon x method collab? Duh, it's Target.
—Rudy Sanchez
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The Nice Company
If money could buy happiness, then we'd all know what to spend our tax return on. But while you can’t buy happiness, you can buy ice cream. Which, as far as we’re concerned, is pretty much the same thing.
—Shawn Binder
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366 Cans Challenge
[Studio Blackthorns] wanted a playful way to send off a harrowing year, so they put their design brains to the test by crafting a new can design every day for a year. Unless you hate fun, chances are you'll find at least one (or 20) of their creations that resonates with you. This herculean feat is a good reminder that even in the darkest of times, creativity can bring us together.
—Shawn Binder
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