When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week. Check in every Friday for five of the finest pieces of pack from the week that was.
Rosendals Trädgårdsgin Gin
“With a brown bottle that features a debossed brand logo and the city of origin, Stockholm, this Swedish gin leans into its small-batch craft roots. The logo is parchment, allowing the forest greens and cranberry reds to leap off the label. Below the cranberry branches is a space where the crafters can write in tasting notes and batch information for each bottle. With this gin, each bottle is to be savored, and the label reflects how rare it is.”
—Shawn Binder
Read more here.
Wonderful Wine Co.
“Direct-to-consumer wine brand Winc saw a need for drinks that are more upfront about what kind of additives are used, launching Wonderful Wine Co. … Many vintners like to present a lot of details about where a wine comes from, not so much for Wonderful Wine. The brand provides little more than standard appellation like ‘Spanish Syrah,’ deciding instead to focus on ingredients—a different kind of transparency and disclosure that might find more appeal among consumers more interested in avoiding certain foods and chemicals.”
—Rudy Sanchez
Read more here.
Humanrace
“Rather than creating a complicated range of products aimed at a particular gender or skin color, recording artist and designer Pharrell Williams developed an inclusive brand of wellness products aptly called Humanrace. The new brand’s lineup consists of a cleanser, exfoliator and humidifier. That’s it, just three products based on Pharrell’s three-minute face routine. Similarly, the packaging color is a gender- and race-neutral green, and the lids feature the brand’s wordmark raised on the cover, executed in braille on the opposite side.”
—Rudy Sanchez
Read more here.
Codice Wine
“Codice wine is a stunning mix of debossed and embossed elements that work together to make a label you’ll want to read and feel. Wrapped around each bottle is a page that looks like it was pulled directly from a Medieval text. The illustration on the page is an intricate scene of a farmer working his field. It’s a design element you’ll feel guilty ripping off, until you see the label beneath the wrapper, with its gold-foil letters that spell out the wine’s name. A codex was the historical ancestor of the modern book, and with this stunning wine design, you’ll be instantly transported back in time.”
—Shawn Binder
Read more here.
Middle Finger
“Looking to ring in the New Year with a little style, but you’re sick of champagne? Look no further than Middle Finger, Tank Garage Winery’s latest offering. With a blend of 95% Barbera, 3% Primitivo and 2% Graciano, this red wine is an Italian blend that’s sure to send a not-so-discreet message to 2020 while you Zoom a New Year’s party with your closest pals. The label comes courtesy of artist Alessandro Paglia, who created a sculpted gold hand flipping the bird, and it even has a wax-dipped bottle. It’s stylish as all get-out, and there are definitely no lines to read between in the visual identity. The perfect bottle for a year that gave so little fucks to begin with.”
—Bill McCool
Read more here.