The concept store and online shop, Baby Q, has branding that makes quite an impact. Designed by MORPHORIA COLLECTIVE, the brand identity for the baby and toddler shop beautifully illustrates a welcoming and approachable brand. Baby Q is dainty yet strong through an elegant font and playful illustrations.
Baby Q is a concept store and online shop forselected baby and toddler products. With more than 20 years of experience, Baby Q know what drives families. Baby Q rethinks parenting experiences and creates an innovative experience of content, community and commerce – on and offline.
The Logo forms the basis of the brand identity. The dynamic handling of the letter Q – after all the rarest the rarest letter in the German alphabet – illustrates the diversity and attention to detail of the brand and creates a high recognition value.