Brand of the Day: Thrillist and Its Retro New Look

As the world’s lockdown continues, the food, travel and culture website Thrillist is looking to the good times of the past with its new retro look.

As the site describes its redesign, “Our photography gives you a seat at the table, our graphics fill in the blanks, and our overall aesthetic … it’s a vibe. Our new logo is an outline—a window into the fantastic places and hidden spaces we take our readers. We’re here to explore, and we want you to come with us (even if you’re stuck in the house). Let’s get weird and go deeper. Step on into that T and find your next new favorite.”

The new look launched yesterday, on 4/20 … which is apropos given Thrillist’s new vertical: cannabis. The site has partnered with Lauren Yoshiko to cover all things weed, dovetailing nicely with all the colorful ’70s vibes.

Overall, a kind redesign, indeed.