BrandBox: Breaking Down the Brand Standards

Soon, we'll be launching an all-new PRINT initiative—the PRINT Podcast Studio—featuring cutting-edge podcasts we love.

In the meantime, as a sneak peek of the shows we intend to spotlight, we present BrandBox by Tom Guarriello and Mark Kingsley, “a (playful and thoughtful) podcast on the strategies and effects of brands.”

In this episode, the show’s sixth, Guarriello and Kingsley explore the subject of brand standards in a dynamic world.

Show Notes

• Henry Cowell's Tone Clusters

• Don Pullen Improvising With Tone Clusters (between the 4 and 6 minute marks)

• Leonard Bernstein's Harvard Lectures

• Standards Manual, Publishers

• Standards.site

• The Worm is Back!

• Designer Richard Danne on the NASA Worm

• Trump’s Executive Order on Protecting American Monuments, Memorials, and Statues and Combating Recent Criminal Violence

• The American Museum of Natural History Grapples With its Most Controversial Piece

• Trader Joe’s Knows That Petitions Aren’t Commandments

• Trader Joe’s Defends Product Labels Criticized as Racist

• Alfred Hitchcock on Improvisation

• The Harper's Letter

• Max Horkheimer's Critique of Instrumental Reason

• Jürgen Habermas

• Hannah Arendt The Human Condition

• The Milgram Shock Experiment

• The Stanford Prison Experiment

• FBI History of Patty Hearst and the Symbionese Liberation Army

• Cognitive Dissonance

• Ship of Theseus

• Platonic Idealism

• The Shareholders vs. Stakeholders Debate

• Howard Bloom

• Actress Marilyn Chambers on the Ivory Snow Box

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley