BrandBox: Exploring Sound in Brands and Culture

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PRINTCast: The PRINT Podcast Studio is a collection of cutting-edge podcasts we love about design, branding and further creative subjects afield. Here, we present the latest episode of …

The ads are now ubiquitous on TV, the internet and radio. Loaded with gravitas and haunting single piano notes, companies assure us: Throughout the COVID-19 pandemic, we're here for you.

And then, seemingly a world away on the other end of the spectrum, there's the breathless phenomena of YouTube Voicein the realm of make-up tutorials and Netflix show breakdowns.

While it might not seem like the two could be further apart, it's all a study in cadence and tone—and it's all part of a brand ecosystem.

On the latest episode of Tom Guarriello and Mark Kingsley's BrandBox, “a (playful and thoughtful) podcast on the strategies and effects of brands,” the hosts explore all things audible in branding today.

Give it a listen here:

Show Notes

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley