BrandBox: Exploring Sound in Brands and Culture

PRINTCast: The PRINT Podcast Studio is a collection of cutting-edge podcasts we love about design, branding and further creative subjects afield. Here, we present the latest episode of …

The ads are now ubiquitous on TV, the internet and radio. Loaded with gravitas and haunting single piano notes, companies assure us: Throughout the COVID-19 pandemic, we're here for you.

And then, seemingly a world away on the other end of the spectrum, there's the breathless phenomena of “YouTube Voice” in the realm of make-up tutorials and Netflix show breakdowns.

While it might not seem like the two could be further apart, it's all a study in cadence and tone—and it's all part of a brand ecosystem.

On the latest episode of Tom Guarriello and Mark Kingsley's BrandBox, “a (playful and thoughtful) podcast on the strategies and effects of brands,” the hosts explore all things audible in branding today.

Give it a listen here:

Show Notes

• Alex Friedman, Commercials Responding to Increasingly Dire Circumstances

• Alex Friedman

• Ron Powers

• The Rise of 'YouTube Voice' and Why Vloggers Want It to Stop

• The Linguistics of 'YouTube Voice'

• Vlogbrothers

• John Green (Author)

• Vlogbrothers, 14 Fart Facts for My Flatulent Friends

• John Green Pays Tribute to Ian Shoales

• Merle Kessler, aka Ian Shoales (Duck’s Breath Mystery Theater)

• Ian Shoales #2

• Ian Shoales #3

• Ian Shoales #4

• Ian Shoales #5

• Why Do Newscasters All Talk the Same?

• I'm as Mad as Hell, and I'm Not Going to Take This Anymore! Speech From “Network"

• What Makes a Good Voice for Radio: Perceptions of Radio Employers and Educators

• Tom Lehrer, Poisoning Pigeons in The Park

• How the Microphone Gave us Crooning—Sound of Song: Episode 1 Preview – BBC Four

• 1992 Gap Jeans "What Fits by Max Blagg" TV Commercial

• Jerry Seinfeld Scoops Up Jay Leno in 1949 Porsche 356/2 for Latest "Comedians in Cars Getting Coffee"

• Persona (Psychology)

• Egosyntonic and Egodystonic

• Judith Butler

• Think Gender Is Performance? You Have Judith Butler to Thank for That

• J. L. Austin

• Jacques Attali

• Jacques Attali Noise: The Political Economy of Music

• NEU! Hallogallo

• Conny Plank

• Michael Rother of Neu! in "Krautrock: The Rebirth of Germany"

• Michael Rother on Neu!, Brian Eno and Conny Plank | Red Bull Music Academy

• The Motorik Beat

• From Neu! To Kraftwerk: Football, Motorik and the Pulse of Modernity

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley