BrandBox: The Strategic (and Vital) Art of Play

Soon, we’ll be launching an all-new initiative—the PRINT Podcast Studio—featuring cutting-edge shows we love.

In the meantime, as a preview of the programs we’ll be spotlighting, we present BrandBox by Tom Guarriello and Mark Kingsley, “a (playful and thoughtful) podcast on the strategies and effects of brands.”

In this episode, the show’s seventh, Guarriello and Kingsley ponders all things play. As they detail, “Play is a primary condition for culture and creativity, and key to personal development and wellbeing. So why is it overlooked by brands?”

Listen in.

Show Notes

• Sturgis Motorcycle Rally

• Sturgis Motorcycle Rally Attendees Lounge in Bikinis, Pack into Bars, and Mock Mask Wearers: “It's Like COVID Does Not Exist Here"

• Johan Huizinga, Homo Ludens

• Homo Ludens: A Study of the Play-Element in Culture (pdf)

• Roger Caillois, Man, Play and Games (pdf)

• Mihaly Csikszentmihalyi, "Flow, The Secret to Happiness"

• Kobe Bryant Explains "Being In The Zone"

• What The Last Dance Reveals About Michael Jordan's Legacy

• The Last Dance

• Donald Winnicott

• Donald Winnicott's Thoughts on Parenting

• Erwin Singer, Key Concepts in Psychotherapy

• Iambic Pentameter

• Jean-Luc Godard, Scripts and Budgets

• On Walter Benjamin, and The Arcades Project

• Walter Benjamin, The Arcades Project (pdf)

• Customer Journey Mapping: Guide for Practitioners (pdf)

• The Best Way to Map the Customer Journey: Take a Walk in Their Shoes

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley