BrandBox: The Strategic (and Vital) Art of Play

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Soon, we’ll be launching an all-new initiative—the PRINT Podcast Studio—featuring cutting-edge shows we love.

In the meantime, as a preview of the programs we’ll be spotlighting, we present BrandBox by Tom Guarriello and Mark Kingsley, “a (playful and thoughtful) podcast on the strategies and effects of brands.”

In this episode, the show’s seventh, Guarriello and Kingsley ponders all things play. As they detail, “Play is a primary condition for culture and creativity, and key to personal development and wellbeing. So why is it overlooked by brands?

Listen in.

Show Notes

SVA Masters in Branding program // Music courtesy of Mikel Rouse // Dr. Tom Guarriello // Mark Kingsley