CIA Rebrand Attracts Critics and Recruits

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The CIA has undergone a rebranding as part of a recruitment effort. The haters online certainly spared the spook agency no barbs, but should it care, especially when recruitment numbers are up?

Central Intelligence Agency

[CIA director] Haspel said in a statement that she hopes the CIA’s new website gives a sense of the “dynamic environment that awaits them here”. Meanwhile on Twitter, critics have other ideas, comparing the redesign to club flyers, “a modular synthesizer festival in Berlin,” says comedian and illustrator Sarah Squirm, and a “hungry independent ad agency focused on their culture as much as their work” says Zach Roif, creative director at RGA.

—Jenny Brewer

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