Classic Yellow and Red Are Combined for Modern Eatery Sup Dog’s Branding

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Though the brand identity for open-late food spot Sup Dog features a classic and rich mustard yellow and bold and deep ketchup red color palette, the menu features premium, high-quality sausages, franks, and bratwursts. The branding is casual, appetizing, and welcoming, even from yards away.

Sup Dog's branding, collateral, and photography by independent brand design studio Lazaris.

The hot dog spot that brings a smile to your face.

An open late food spot that offers a rotating menu of high-quality organic brats, dogs, and sausages.