At HOW Design Live 2016, Ryan & Tina Essmaker will share the origin story of The Great Discontent, a print and online magazine featuring timeless conversations with today’s artists, makers, and risk-takers. Don’t miss this and other amazing sessions.
High Tide. Brückler takes special interest in branding and editorial design, which you’ll see reflected in her work below.
Read on to learn more about the talented Brückler and for some serious branding, typography and editorial design inspiration.
Name: Stefanie Brückler
Name of Studio: High Tide NYC
Location: New York City
Design school attended: University of Applied Sciences FH Joanneum in Graz, Austria
How would you describe your work?I’m primarily working in the fields of graphic design, branding and editorial design. My work involves print as well as web design. I’m passionate about typography, grids and creating strong brands. I also enjoy doing side projects where I’m incorporating hand-lettering, illustration and crafting things by hand, which all sometimes find their way into commissioned work too.
Where do you find inspiration?There are a lot of different places where I find inspiration. I love to travel, explore different cultures and cities and be outdoors. I find that very inspiring, especially if I get to meet new faces! Of course I also find inspiration on various internet platforms, but somehow you see the same things over and over again. That’s why I enjoy flicking through books, especially older ones. You can always find very interesting typography, layouts and designs. I also have tons of magazines! I love to absorb every single page, study the layout of type and images and admire the art direction and setting of every picture.
Who are some of your favorite designers or artists?There are a lot of designers and artists I love and admire, which I can’t name here all. But some of my all-time favorite designers are Lotta Nieminen and Verena Michelitsch, as well as the design studio Deutsche & Japaner. I also admire the work of letterer and illustrator Jessica Hische and photographer Carl Kleiner.
Do you have a favorite among all the projects you’ve worked on?This is a tough question! Can I name two? The one project that I really enjoyed was one of the first projects I’ve worked on at High Tide. They created the branding for mattress company Helix Sleep right before I joined the studio earlier this year. I worked on print and web design and helped to create printed collateral, packaging and website designs. It was a really fun project that involved the whole studio and seeing the client being happy with the outcome made me enjoy the project even more.
The other project I would call one of my favorites is actually a side project I did called “This is the Beginning of Everything We Want.“ It’s a book that basically gathers every journey, city trip and event that was important to me in 2013. I wanted to capture all those good memories and created 25 lettering pieces for the chapters to accompany the tons of photos and cut them out by hand. It was a crazy project! It took me ages to cut all the letterings out, and as I’m in love with the details I had to start over again a few times … But in the end it paid off, and I think it turned out quite nice!
Is there a project that stands out to you as having been the biggest challenge of your career so far? There’s actually not a particular project that stands out as the biggest challenge. I think every new project comes with a new challenge or new challenges. Every project’s different. and so is every client. I enjoy [experiencing] all those differences and challenges, and I embrace them to learn from them and grow.
What do you hope to accomplish in the future?As I’m a very curious person and I want to learn more every day, I’d like to explore new techniques and different disciplines in the future. I try to push myself out of my comfort zone to always gain new skills and experiences. As well as creating more and more interesting work, that people enjoy seeing and using.
What’s your best advice for designers today?Never stop creating. The moment you get too comfortable is the moment you stop developing and being curious. You should always push to get better at what you do and develop new, exciting skills! Keep your inspiration broad and never stop exploring.
With Designing the Editorial Experience by Sue Apfelbaum and Juliette Cezzar, discover what it means to design for multiple media, and gather advice from professionals in both the design and editorial fields in order to decide which mediums best suit your various design needs. Plus, get editorial design inspiration from examples of the best in the field being created today. Explore the audiences for content, what forms the content takes, how workflows are managed, and more.
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