Studio Vacarme, the Parisian design studio, has created an identity for the eco-responsible brand, Grean. I don't want to assume anything, but I'm sure most people are alike in that doing chores around the house doesn't spark much joy. Cleaning countertops and wiping down sinks don't have that je ne sais quoi I'm looking for in my day-to-day life.
However, I'm giddy with excitement over Grean's branding identity. It's perfectly quirky and approachable. If I had these supplies waiting for me under my sink, I might clean my house every day. Not only is the brand colorful and playful (i.e., all the adjectives that most cleaning brands aren't), but it's also eco-friendly—a win-win.
We created the visual identity, logotypes, typography, packaging and the bottles design of the eco-responsible brand Grean. Innovative household products, they offer an ecological method, more economic and equally successful. We opted for a sober typographic creation that evokes simplicity of use. We have it associated with an assertive, colorful and playful identity that invites to regain a taste for housework. Graphic symbols of identity where the liquid aspect prevails, characterize this association between the product and water.