Inspired by the photographic slides used in reversal film, DIA is an open-air club and hang-out with nostalgia at the core of every touchpoint. With branding designed by Lars Högström, every detail to the branding system stays on theme. There’s no doubt that this club will soon be the place to be from bright colors, blurry details, and funky shapes. Just make sure not to forget your disposable camera; memories are certain to be made.
DIA is a new open-air club and hangout place – a venue that Helsinki has been missing for years. DIA offers not only drinks and food but quality music and community radio broadcasts.
The name DIA is a reference to the photographic slides (or diapositives) that were used in reversal film by brands such as Kodachrome. The nostalgic references is a large part of the graphic identity. The shapes get their form from Bauhaus-posters, the color palette is inspired by blank VHS-tape covers and the soft and slightly blurry feel of old photographs is a part of the visual language of the club. The motion graphics naturally mimic the style of how old projectors show dia slides.