Inspired by Kaplias' appreciation for a natural, creative, and minimal aesthetic, it only makes sense that designer Alexandra Necula fused that into the art prints branding system.
As a result, the custom logo was created to complement the earth-toned color palette and cardboard packaged boxes. As a whole, the branding system is elegant yet full of a funky and natural personality. Choosing to implement the floral illustrations further proves that Kaplias is a brand that's not afraid of showcasing who they are and what they stand for: being modernly playful.
Kaplias is a Romanian brand passionate about art prints, interior design, and everything home decor. They collaborate with local photographers, artists, designers, and illustrators to transpose their work into beautiful, high-quality art prints for your home. Keywords that describe their signature style are rustic, artsy, modern, minimal, with strong Scandinavian influences.
We designed a brand identity system with their artistic style and brand values in mind, such as love for all things natural and hand-crafted. The customized logotype beautifully complements the packaging illustration and the earthy color palette matched perfectly their cardboard-focused packaging, which is eco-friendly, recyclable, made from 100% recycled paper, and printed with non-toxic inks. Scope of work: brand identity, brand guidelines book, packaging design system.