The US government recently released a statement that essentially declared that aliens aren't not real. With the recent spat of unexplained aerial phenomena, they stopped themselves short of saying "I believe," X-Files style and offered zero evidence of extraterrestrial life existing.
Because of this announcement, IKEA is ready to open its doors to new customers, especially if they have seven eyes and green lizardy skin. In recent work with Ogilvy Dubai, the beloved furniture brand created a unique collection of assembly manuals explicitly made for, you guessed it, aliens.
At first glance, these manuals might not seem all that different than the brand's typical guidebooks. When looked at a little closer, you'll find alien-like creatures and an undecipherable language made precisely for the little beings depicted.
The manuals are similar to the design aesthetic and style as the ones we humans have acclimated ourselves to. But they also incorporate helpful hints to extraterrestrials that act as reminders, such as not laser beaming new big-box items up into their UFO; instead, IKEA recommends having their items delivered, which might soon be a realistic possibility.
This project, titled #furnitureforall, embraces the friendly nature that we all hope aliens possess, fingers crossed, though I can't imagine any living being, even aliens, not loving Ikea's Swedish meatballs.
client: IKEA UAE
GM marketing, communication, HF and retail design (UAE, qatar, eqypt, and oman): carla klumpenaar
regional campaign leader: binita chowdhury
regional digital marketing leader: dina al sahhar
group creative director: cristiano tonnarelli
senior art director: eduardo guimarães
junior copywriter: toan mai
managing partner: hadi ballout
senior account manager: alaa nour