Lima Meca Watch Series Pulls Inspiration From Retrofuturism

Posted inBranding & Identity Design

Fusing retrofuturism with space-inspired design elements creates a visual story for watch company Lima Mecca. The brand worked with Thinking Room to create the branding and identity for their batter-free, kinetic movement watches. The use of cardboard boxes paired with straightforward typography, design elements inspired by the 50s and 60s, and a robotic illustration with plenty of quirks speak to how the brand operates and where they find inspiration.

As part of the Lima Watch collection, Lima Meca is the first watch collection that needs no battery, powered only by kinetic movement by winding the key, included with the watch. This mechanical movement that becomes the quirk of this collection is inspired by tin toys back in the 19th century, telling the story of space-traveling through time.

The retrofuturism theme defines our approach when developing the collection’s packaging identity, illustrations, and graphics on the watches. The movement retrofuturism in the ’50s and ’60s was when design and pop culture were obsessed with all things “Space” related and looking into the future. Hence Lima Meca comes in three time-traveling toy entities: The Speeder, The Traveller, The Blaster.

The three space-traveling stars of the collection are each illustrated into the watch on the back of the watch. To celebrate such a unique theme, we pay an homage to mid-century cardboard boxes with their majestic illustrated splendors for the collection’s packaging.

Project Credits

Thinking Room