Eunjeong Kim has designed Super Matcha's branding, and to say I'm captivated with it would be an understatement. I don't know if it's the big, bold, chunky typeface that essentially carries the entire branding system or the matcha green color that makes such an impact. Or maybe it's the napkins with wavy type that read "you are so matchaful?" Regardless, every single detail of this branding system pulls on the heartstrings. It's simple and straightforward but still flawlessly impactful. It's easy to tell if a store has amazing branding when you see someone carrying a to-go cup and you think to yourself, "I have to try that place."
Currently, I'm thinking to myself, "I have to try that place."
Super Matcha is a cafe located in Seoul, South Korea that is an intriguing, minimalist space for contemplation and the enjoyment of matcha green tea in a variety of forms. The space design of the cafe keeps to a monochrome palette, allowing the vivid green point of matcha product to stand out.