Phew, if you're a creative, then you know the pain of the endless loop of digging, editing, and exporting over and over and over again. One seemingly minor edit can take way too much time to fix, but only you, as the creative, would know that.
Moss Workspace is reimagining the desktop for designers, transforming your workspace into a collaborative and visual space for the creative process. It's a way for your team to work together, better organize, and easily share ideas and thoughts.
Moss's branding, designed by Regrets Only, even speaks to their understanding of a creative and the agony they have to go through on a day-to-day basis; their branding communicates what Moss is and does and connects with visual thinkers on their terms. Typography and graphical images work together to create a storyline through dynamic and bold vignettes.
If you're still not convinced that this brand knows what they're talking about after scrolling through their branding assets, what this video and you'll instantly be converted.
The desktop—home to work as we know it. First introduced nearly 40 years ago, it was born out of a metaphor for the office: a space to store files and folders. Little has changed since.But what if your work was never meant for the cubicle? What if your process doesn’t fit neatly into a box but, rather, demands thinking outside of one?Enter Moss, a workflow tool as fluid as creativity itself—where you can organize, experiment, and iterate all in one place. If file folders are cubicles, Moss is the open floor plan.
To do this, we developed a system where composition, type and imagery work together to form narrative vignettes. Varied and flexible, these layouts are inspired by the spontaneous nature of the creative process. Proximity, contrast, iteration and flow aren’t just compositional notions, they’re natural benefits of a workspace designed to cultivate creativity.Not unlike ideation, the identity exists in the tension between obscurity and clarity—part collection of screengrabs, part encyclopedia of inspiration. All part of the process.
Regrets Only (Regrets Only) Caleb Halter, Mimi Jiao and Laurel Warner with in-app icons by Max Guther and additional photo illustrations by Zak Jensen(Moss) Nick Miller and Aiden Symes