As soon as you’ve lived through the most fantastic party, wildest night, or unforgettable performance, the first thing you wish for is assuredly to go back in time and do it all again. But, while time machines are still out of reach, the new LA-based cannabis gummy and street brand RERUN inspires you to live these moments over and over again in the future instead of going back in time.
With brand strategy, visual identity, packaging, art direction, and website designed by Pearlfisher, RERUN is a bold, gritty, and unapologetic brand. Inspired by street culture, the brand is exposed through details like the arrow in the negative space between the “E” and the second “R,” creating a visual reminder to constantly push forward and live your life to the fullest.
Furthermore, the metallic tin packaging is both transportable and edgy, differentiating this gummy line from the countless others on the market. Pearlfisher thoughtfully made these tins indestructible so that they could live through any wild activity—no judgment here—that they might provoke.
“RERUN is the instigator of raw and untamed fun,” said Hamish Campbell, VP Executive Creative Director of Pearlfisher New York, in a press release. “It’s for people who just want to indulge in something spontaneous, social, and on the go. This idea of ‘consume responsibly, behave ridiculously’ evolved as RERUN’s tagline, and it unlocks a key tension or disconnection between cannabis culture and cannabis branding that has existed up until now. It’s not just a pithy, punchy soundbite; it’s a call to action.”
So while, yes, it’s fun to rerun your favorite nights in your memory, it’s even more fun to create those memories. RERUN’s branding alone will surely inspire more wild nights and ridiculous antics, precisely what life is all about.