PetitGrain's nut butter blends are all about promoting your gut health. The visual identity behind this brand is all about a branding system that blurred the lines between the beauty and food worlds as the nut butters provide consumers with an easy, delicious way to incorporate adaptogens and superfoods into their everyday lifestyles.
As a result, the visuals designed by Candice Bondi feature deep and natural tones contrasted with bright colors inspired by natural foods such as green pistachios and fruity acai. The use of mixing font styles goes back to blending the beauty and food worlds, and the execution is both legible and elegant. Can you imagine a Vanilla Acai Coconut nut butter and jelly sandwich? One word: yum.
Brand Identity design, packaging, art direction and photography for PetitGrain and their new range of Adaptogenic Nut Butter Blends. As a brand, their primary focus is to provide consumers with an easy, delicious way to incorporate adaptogens and superfoods into their everyday lifestyle, in a habitual and convenient way.
PetitGrain strongly believe that good health begins with your gut, which has a direct affect on how you look and feel. Their tagline ‘Begin from Within’ is about focusing on the food we consume to promote good gut health, allowing you to glow from the inside, out. The brand concept was to develop a visual identity that blurred the lines between food and beauty, one that considers both aspects of the brand and communicated this throughout the identity and packaging design.
A vibrant palette inspired by the rich earthy tones and natural pigment of superfoods. Drawing colours from foods such as tumeric, acai berries, matcha green tea, cacao and baobab.