Plain Simple is a chocolate branding and packaging concept by Mary Zaleska. The brand is an artisan and fair trade company that's all about mixing bright and striking patterns inspired by the balance of unity. Each packaging design is made up of similar elements that symbolize the few ingredients in the chocolate. The color choices throughout the system are natural, earthy, and rich in personality, assumingly representative of the taste of the treats. The brand's name represents the whole ingredients and concentrates on the brand's focus on transparency with the consumers.