Arturia is a company that specializes in the creation of music software and hardware for musicians. In their new rebranding sits at the intersection of technicality and playfulness through patterns, colors, and typography that makes an impact. Throughout the identity, each sound of each instrument is represented by a color block, therefore creating an original and completely visual experience in place of an auditory one. The forward thinkingness of this rebranding goes above and beyond anything we've seen before for a music software brand.
Founded in Grenoble, France, in 1999, Arturia specialises in the development of music software and hardware for professional and amateur musicians. We were approached to reimagine a new visual identity for the brand, a new territory at a crossroads between professional audience asking for technicity and amateur musicians wanting a more playful and easy access music tools brand. A brand for all the Sound Explorers. The Idea In a music software editor, each instrument, each sound is represented by a colored block layer. We used this iconic graphic element to create a visual identity that symbolized music creation. Each visual, each poster, each catalog page is made of a different pattern which altogether represent the infinite playful possibilities Arturia offers.
Hugo Demaziere / Julien Sens / Stephane Soussan / Thomas Lec'hvien / Héloïse Marchal / Augustin Pietrini / Bruno Lee / Frédéric Brun / Romain WOHLGROTH / David Joly / Morgan Perrier / Joseph Deleu