Brand of the Day: B.T.R. Bar Has Drool-Worthy Packaging

Posted inBranding & Identity Design
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With flavors like cherry chocolate chip, cinnamon cookie dough, and dark chocolate brownie, I bet you wouldn't believe me if I told you that B.T.R. Bars had 7+ superfoods packed with protein and zero junk.

Riser has created drool-worthy packaging, and this bright color palette and modern look will surely help this new brand break through a crowded category. Now I can't seem to shake my craving for the cinnamon cookie dough bar. I mean, yum.

The world doesn’t need just another bar, the world needs BETTER. B.T.R. Bar is a new-to-market nutrition bar on a mission to end mindless snacking for good. Filled with purpose-driven superfoods and adaptogens to fuel your AM to PM, BTR Bar is a snack that’s raising the bar, literally.

We gave the brand a modern and compelling look to help break through a crowded category and appeal to B.T.R. Bar’s target consumer looking for more than just your average bar. The design speaks to the boldness and optimism of the company’s mission to help you snack better to live better, aka B.T.R., while highlighting the flavor and unique functional benefits.

Project Credits

Co-founder & Designer: Camila Drozd

Co-founder & Designer: Paul Marcucilli