3 Friends is a beloved craft ice cream manufacturer that hails from Finland. They made the fantastic choice to become the first independent brand to expand to include ice cream sticks. Because they are new to the market, they needed packaging that would compete with big-name international brands. Kuudes, a creative business design company with offices in Helsinki and Stockholm, created the incredible identity for 3 Friends. To say that they've done a phenomenal job of differentiating this ice cream brand from others in the market would be an understatement. With striking color combinations combined with 100% recyclable and sustainable packaging, they've done a drool-worthy job.
Project Credits
Designer / Art Director: Tony Eräpuro
Designer: Vesa Viljakainen