Reveal’s Branding Is The Antithesis Of A Typical Tech Company’s Identity

Posted inBranding & Identity Design
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Reveal, the software platform that allows companies to compare their client intelligence and spot opportunities for growth securely has recently rebranded. The London-based design agency, Ragged Edge, is the studio behind the refresh, and they created a design system that reimagines the way businesses operate, and even incorporates the look and feel of a secret society.

Paris-based startup, Reveal, has a philosophy that businesses who work together, do better individually. And now, with help from London-based branding agency Ragged Edge, that philosophy has a brand. And it’s inspired by secret societies – a first in B2B (business to business) branding.

Reveal is a software platform that lets companies all over the world easily and securely compare their client intelligence, spot opportunities for collaborative growth, and work together to win bigger deals. Members share richer qualitative data leading to more meaningful connections, and greater business growth.

To lay people it’s interesting, to Partnership and Marketing professionals in the B2B industry, it’s life changing.

Reveal (formerly known as Sharework) approached Ragged Edge to create a brand that stood as a beacon for a new philosophy of business. The rebrand imagines a world where business happens behind open, not closed doors: the not-so-secret society.

Max Ottignon, Ragged Edge co-founder says, “To change the way people do business, Reveal needed to fundamentally change how people think about business. From secrecy as second nature, to who shares wins.”

“That’s a big shift, so it needed a brave idea. The not-so-secret society flips the conventions of secret society language and iconography on their heads, reimagining them as a beacon of collaboration and transparency. The result? A B2B brand that’s a long way from B2Business as usual. From a tone of voice with actual tone, to a visual identity that stays just this side of weird. Secrecy’s out, sharing’s in and everyone wins.”

Project Credits

Ragged Edge