Schipper Design Becomes Waltz Creative and Gives Themselves a Makeover in the Process

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Get your best dance moves ready because Waltz's new branding will have you sprinting to the closest ballroom. Kathy Schipper founded the agency in 2004, using her own name, the obvious choice. But, after the doozy of the year that was 2020, she pivoted to bring a little excitement to the industry.

The new Waltz brand identity inspires movement by showcasing compelling typography, boldness, spirited personality through fun icons, graphic treatments, and a playful color palette.

Waltz Creative not only showcases their personality through this rebrand, but they also prove that they know what they're talking about when it comes to design and aesthetics.

Schipper Design, San Juan Bautista design agency and nonprofit grant provider, encourages you to put on your dancing shoes as they rebrand to Waltz Creative; a new name to match their expanded scope of creative services.

When Kathy Schipper founded the agency in 2004, using her name was an easy choice. Proprietor brands make trademarking and name recognition easy for a start-up agency. Times have changed though, and it's important for a company’s name to reflect the services and unique qualities it offers. Recognizing this led Kathy to lobby for potential new names and snagging URLs just in case. Then one day after shelter-in-place orders began in the Spring of 2020 she shared a new name – Waltz – excitement began to build… soon it was time to dance.

“The name ‘Waltz’ is a great metaphor for our approach to design,” says Co-owner and Managing Partner, Beth Welch. “So much of our success lies in how we partner with our clients. We go toe-to-toe and, with practice, pull off some amazing performances. It also has a nice ring to it that’s short, memorable, and trademarkable. We changed ‘Design’ to ‘Creative’ to reinforce our full-agency capabilities in strategy, marketing, video, web and digital, in addition to graphic design. We’ve spent years perfecting what we do, and that’s why it flows so well. After all, no one wants to be embarrassed on the dance floor.”

“The new Waltz brand identity system infuses movement through dynamic variable typography, boldness through black and white stripes, our plucky personality through fun icons and graphic treatments and a fresh color palette that is both soothing and lively,” says Zack Shubkagel Rovella, Creative Director.

Director of Client Services, Heidi Ash, explains how the rebrand affects Waltz’s clientele. “Everything clients have come to love about and rely on with Schipper is the same, but our rebranding process allowed us to examine what truly defines us and clarify it in our new “mantras,” which were refined from a key set of core values that the company has lived by for more than 17 years. We are driven to delight our clients with every interaction, solution, and outcome. Together we work, using design to solve problems and deliver solutions focused on outcomes over output. We never stop improving, always looking for new ways of communicating with our clients and their audiences. We believe every decision matters – from sourcing eco-friendly paper to selecting images that are inclusive and show diversity. Plus Ultra is what we consider the cherry on top – delivering something that is expected, plus something you couldn’t imagine,” says Ash.

Waltz Creative will continue partnering with B2B and B2C businesses in the agriculture/food, MedTech, health care, technology, education, and nonprofit sectors while living true to their new brand promise: Rally, Revive + Resonate.

Project Credits

Waltz Creative | @waltz.creative