The scented candle studio Shroom Forest recently partnered with loof design to create an identity system that beautifully represents the brand. The fusion of psychedelic imagery paired with a rustic approach builds a unique one-of-a-kind design that showcases the brand’s mission and ideals. Additionally, the bright colors add an element of wonder, whereas the packaging is more grounded and natural, a beautiful fusion of two aesthetics becoming one.
Shroom Forest is a scented candle studio founded by artist Ziyuan in NYC, 2021. Ziyuan designed and developed her whole product line and all the products are hand-made mushroom form candles. Shroom Forest pursues the harmony of scent, craft and visual art. Based on the brand concept of ‘infuse the psychedelic fashion into the nature form’, I designed a ‘psychedelic market’ style visual identity for shroom Forest, crafted different labels for different types of mushroom candles. I combined the idea of ‘artistic mushroom’ and ‘fresh market’ by placing the products into the paper grocery packages, which gives the visual identity an extremely fun touch.