Standing out in show business is paramount to making it in such a competitive space, whether you’re a starry-eyed aspiring actor fresh off a bus from some small town in middle America or a burgeoning production company hoping to make a splash. Snog Productions in LA was well aware of this reality, and they turned to the branding pros at the design studio A Line for a fresh new look that reflected their impressive resume of work with brands like Vogue, Givenchy, GQ, Bose, Ariana Grande, Marvel, and American Express.
As a woman-owned production company in what can be a boys’ club of an industry, Snog prioritizes inclusion and integrity as a business, and we're eager for a brand identity that evoked this ethos. A Line swooped in to execute a comprehensive new design strategy, brand identity, messaging, website, and marketing collateral for Snog, with results that are red carpet-ready.
A critical element of the rebrand was Snog’s new logotype, which A Line designed to make a cheeky nod to the colloquial definition of "snog" in the UK (that's a kiss, Americans). They selected the bright red of the logo to reflect Snog’s passion for their work and subtly portray the “O” in the center of the word as kissing lips. Playful animation stretches out “Snog,” bringing some levity and a lighthearted flair to the logo.
