Sol Coffee’s Conceptual Branding Gives Us A Jolt Of Energy

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Sol is a conceptual coffee brand designed during quarantine that brings us a jolt of energy through the branding identity alone. Brazil inspires the brand's essence, and the lush floral designs and vibrant colors are a nod to the country and the culture. The custom typography has retro hints but still feels timeless in a unique way. With color combinations ranging from pink and red to gold and violet, this is clearly a bright and cheery brand with a lot of energy.

Sol, which translates to "sun”, is a concept coffee brand inspired by the diverse colours and flavours of Brazil. The wordmark takes inspiration from the sinuous shapes of its natural and urban landscapes, followed by a custom bold display typeface.

Sol’s flavours are inspired by the 6 regions of Brazil – Amazônia, Pantanal, Cerrado, Mata Atlântica, Caatinga & Pampa – and their native fauna, flora and ingredients. With an expanded colour palette that is a modern interpretation of the flag's green, yellow and blue, all elements come together on the packaging, keeping the wordmark centred as a source of life and growth.

As a Brazilian expat living in London, quarantine has made it especially hard being away from family and friends. I wanted to do a tribute to my home country and that's how Sol was born.

Project Credits

Design & Illustrations: Lilia Quinaud