Rives is a paper company with products that are perfect for projects ranging from lithography, intaglio, screen printing, relief printing, linocut, collotype, and drawing. New Zealand-based Fuman Studio was tasked with the job of designing the promotional piece for the company titled 'Touchy Feely' due to its vast range of textures.
Instead of sticking to the mundane, they rethought the norm by creating a piece to be cherished as much as art instead of being viewed and tossed directly in the trash. Each page of the artistic promotional work is innovative and showcases different textures, colors, and paperweights so that people can see the vast range of possibilities. 'Touchy Feely' is everything promotions typically aren't.
Touchy, feely, a sensory overload – this was the goal for B&F Paper’s new paper range with Arjowiggins.
The Rives range includes subtle felt marked finishes inspired by fashion and fabrics. B&F Papers house four ranges: Rives Laid, Rives Design, Rives Linear and Rives Tradition. The goal was to not only promote the Rives range, but to highlight Rives Laid – their newest stock from the Rives collection.
To do this, we created a publication containing 20 original artworks using the stock specifications as content for each. The spine is soft glued so that the pages can be pulled out and enjoyed as individual artworks, or as a complete set. The promotion showcases the beauty and intricacy of the paper textures and how they can be combined with innovative printing techniques to demonstrate the paper’s true versatility.
Touchy Feely positions the Rives range as the perfect stock for all of one’s luxury print needs. By playing with the senses, we were able to catch the viewer’s attention and encourage them to look a little bit closer and appreciate the beauty and tactility of the stock. Additionally, it serves as a resource tool for printers and creative studios alike. Our intention was to create a piece that would be cherished and kept, as opposed to being discarded after it’s initial viewing. This has given the promotion longevity far beyond a short-lived promotional piece.