UNICEF 75th Anniversary Visual Identity Is On Brand AND Festive

Posted inBranding & Identity Design

Also known as the United Nations Children’s Fund, UNICEF recently celebrated its 75th anniversary. Created by the internal branding team, the identity for the 75th anniversary was nothing but spectacular. Staying true to the brand’s aesthetic, colorful illustrations and the classic blue hues create a look that feels close to home and perfectly celebratory.


For 75 years, the United Nations Children’s Fund (UNICEF) has been working tirelessly for child rights and for the well-being of every child. Whoever they are. Wherever they live.  
Since UNICEF was established, in the aftermath of World War II, we have been at the frontlines of humanitarian crises, armed conflict and natural disasters. Undeterred by the scale of the crises, we rise to the challenge, reimagine what is possible and respond by helping millions of children survive and thrive. Our on-the-ground expertise has reached more than 191 countries and territories, through committed partnerships and a passion for innovation.

Project Credits

UNICEF Brand
Matias Delfino