Your Moment of Design Zen: Putting the Racing Stripes in Porsche

Posted inBranding & Identity Design
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The Porsche brand is synonymous with motorsport—as is the ubiquitous racing stripe.

So when whomakesit, aka Roma Erohnovich and their team, received a commission to design the identity for the Porsche Sportscar Together Day, a festival and tribute to the launch of the first Porsche in 1948, they went all in.

“As a starting point, we used the cult of sports aesthetics and notable design techniques that have already become somewhat of a fetish in the motorsport fans world,” they detail. “We thought, what if we designed a badge, a track map, a garage box and staff hoodies as if we were creating a sports car wrap? That is why all the materials have a single principle in their core. It is fully revealed in the key visual where the new Cayenne Coupé is wrapped in the signature graphics of a festival just like a race car would be.”

At the event, fans celebrated the opening of the racing season and got to check out the new 911 and Cayenne, ring in the fifth anniversary of the Porsche Experience Center—and do so within whomakesit’s total visual experience, from the staff uniforms to the interior and exterior design, and the consistent deployment of the Porsche Next typeface.

All told, a comprehensive and sharp identity with a sense of unity and movement, true to the brand.

Roma Erohnovich: art direction, design

Paul Saksin: design

Ilya Klimov: 3D, motion graphics

rovoq sound, Nikolay Zaslavsky & Sergey Egorov: music

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