It’s really exciting to just make the change you want to see.
Michelle Norris, co-founder and co-owner of Space Queen
Michelle Norris and Forest Aguar can’t be stopped— and thank God for that. The creative power couple are the co-founders of the studio Tropico Photo, where they’ve curated a distinct signature aesthetic dominated by brightly saturated colors, patterns, and vibrant vibes. Now, the duo has taken their talents and keen design eye to retail, opening their very own vintage store in Atlanta called Space Queen.
I’ve been an avid follower of Norris’s Instagram over the last few years, where she has become somewhat of a vintage-shopping, image-making, fit-finding tastemaker. The leap from her prowess as a shopper to owner of her own store feels natural and almost destined. I was thrilled when she announced her long-time dream of opening her own vintage shop was becoming a reality, and of course the images she shared of the shop’s space did not disappoint. The store officially opened its doors last weekend, and Atlanta just got a little bit—nay, a lot a bit—brighter.
Before I’m able to plan a trip to Atlanta to check out Space Queen in person myself, I reached out to Norris and Aguar to learn more about their process of designing and opening the retail space. Check out their responses below.
I read on your Instagram, Michelle, that opening your own vintage store has long been a dream of yours. Why is that? What is it about having your own store that you coveted?
Vintage shopping has always been one of my favorite activities. I love that you never know what you’ll find and that creates an environment of wonder and exploration for me. I want to give that to others. Also, in a larger way, I think vintage and resale is more important now than ever. Not only do I love these special items, but I think that this is the path forward for fashion-loving folks to enjoy shopping in a way that’s sustainable.
How have translated your distinct aesthetic as a creative duo into a brick and mortar retail space?
We approached it like the other projects we’ve done interior design for, leaning into our love of color and playful forms. For Space Queen, we really wanted it to feel bright and airy because the space has gorgeous skylights and lots of natural light, and then sprinkle in our bolder palette to create something playful and fresh.
What are a few of your favorite details in the store design?
The squiggles on the center table and in the archways, the vintage chandelier, and the paper flowers that I found at a yard sale in Middle Georgia.
How have you gone about curating the products for the shop?
I lean on my own sense of style and love of eclectic items. It’s a variety of pieces that are for all ages and types of folks, but they are tied together by an unusual element, whether it be a bold color, unique cut, playful detailing, or subject matter.
Were there existing stores you looked to for inspiration in designing and developing Space Queen?
I’m so inspired by Century Girl Vintage, Saint Claude Social Club, Blue Dream (all three are in New Orleans), as well as Antique Antics in NC and Seven Wonders Collective in NYC. They all have something special in their curation and presentation that keeps me coming back!
What’s been the most exciting aspect of opening your own store?
Creating something that we’ve wanted Atlanta to have. We’ve taken over a beloved building that the neighborhood has been waiting to see brought to life for awhile. It’s really exciting to just make the change you want to see.
What’s been the biggest challenge?
Completing a renovation at the same time as figuring out the logistics of a new business.
What advice would you give someone looking to open up their own store?
Wait for the right space. The availability of this really wonderful building that suits all of our needs really inspired us to take the leap, and know that we could do something magical because it’s the perfect place.