Ads with Strings Attached

Posted inThe Daily Heller
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There is a proud history to be told of the “hang-tag”, those printed bits of heavy paper or board attached with string, ribbon, wire or plastic that attaches to the product in some way.

Unlike most forms of print ephemera, the hang-tag is a more tactile artifact, usually discarded but, paradoxically, made to last. Here are a few that show a range of products and formats for which the tag fits perfectly.

design strings 1- “hang-tag”
design strings- “hang-tag”

For more Steven Heller, check out The Education of a Graphic Designer‚ one of the many Heller titles available at