It’s Cute, But Not That Cute

Posted inThe Daily Heller
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The 2012 Fiat 500 is cute, but doesn’t hold a spark to the 500s of old. The new Fiat is compact, like a Mini and rotund like a VW, but the original doesn’t compare to the stubby little Fiat L.

Take this Fiat Cinquecento, for instance, it was imported from Italia – so small it could almost fit in the overhead luggage compartment. 40 years old (its a 1971) and still in tip top working order. Currently retrofitted as the business car/card for L’Arte del Gelato (logo designed by Louise Fili). It is also only slightly larger than the gelato sidewalk wagon. While not the most comfortable ride on Manhattan streets, it draws attention to itself and the product – and a fair share of smiles too.

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