On May 27, I ran a short piece about Lucian Bernhard’s cover (below) for the Radio City Music Hall program from 1936. While working at his studio in New York City with his sons as assistants, Bernhard, the father of the Object Poster, did a lot of illustrative and typographic work. Today’s example is the program cover (c.1935) of noted Austrian-born German film and theater director who escaped Nazi Germany in 1933. The elegant simplicity of the monumental curtain in orange-red is an eye-catcher. The typography is a mass-up of Bernhard type specs.
Lessons LearnedFor even more of Steven Heller’s design insight, get your copy of Lessons Learned, the August issue of Print that includes the “Evolution” of “cute” — a read that will make you laugh and think — and more.
About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →