Not Just Eye Candy, Design Work by Frank Baseman is an exhibition of selected letterpress work from Creative Director and Principal of Baseman Design Associates, Frank Baseman’s three-decade-plus career as a graphic designer. Featured in the exhibition are recent prints combining two of Baseman’s favorite long-term interests: rebuses, those words and images coming together to make a visual puzzle (think “I Heart NY” and “America Runs on Dunkin”), “familiar to many of us since childhood when we first encountered them while learning to read, and letterpress printing, a centuries-old method of relief printing.” he says. (See Base Press here.)
Baseman has playfully reinterpreted well-known quotes and phrases using rebuses, and all of this work has been printed by hand using a vintage letterpress. Also on display are several typographic explorations, including work produced during an Artist/Designer in Residence at UD’s Raven Press; and additional projects from Baseman’s professional graphic design practice, Baseman Design Associates.
Recitation Hall Gallery, Department of Art and Design, University of Delaware, Newark, Delaware 19716. August 27 to September 28, 2018. Lecture: Tuesday, September 4, 2018, 5:30 pm. Smith Hall, 18 Amstel Avenue, Newark, DE 19716. Reception: Tuesday, September 4, 2018, 6:30 pm. Recitation Hall Gallery, 20 East Main Street, Newark, DE 19716.
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About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →