Saturday Extra: Bert and Harry

Posted inThe Daily Heller
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By: Steven Heller

Bert and Harry

The most famously forgotten product trade characters, Bert and Harry Piels (for Piels Beer),were so successful that newspapers printed schedules of when their commercials aired. On WNYC this week, the fabulous cultural commentator, Sara Fishko aired a fascinating homage to Bert and Harry.

In the 1950s, Young & Rubicam ad agency created Bert and Harry Piel, the fictitious animated owners and pitchmen for the brewery.

Harry (Bob Elliott) was tall and soft-spoken, always calming down the short loudmouth Bert(Ray Goulding) when something went wrong. If Bert and Harry remind you a little of Sesame Street’s Bert and Ernie, any resemblance is in the mind of the beholder.

The next best thing to a frosty cold one, is listening to Fishko’s wonderful report.Read more: Imprint | Saturday Extra: Bert and Harry great design products, visit our online store: