What’s fun about looking at old cigarette advertising is how guileless they were. Take this advertisement for Omar Cigarettes. The portrait of the gent on the links who’s played a “bully round” looks, well, like the epitome of an anti-tobacco message. The linkage between the headline “When a Cigarette Tastes Sweetest” and the wizened granddad is off the mark. This should be the “after” pic in a before smoking and after smoking for a dozen years scenario. Then there’s the copy: “omAROMAr spells aroma – the very name is redolent with aroma.” Dimes to dollars, I am almost certain that when aromatic Omar lost its market share the artist and copywriter lost their jobs.
Competition for DesignersEnter the new competition, Print Celebrates Design, which recognizes outstanding design work created for specific events and holidays.