A new campaign encouraging women to check for breast cancer (and for men to be aware of this method) was recently created by DDB, Maputo, Mozambique. It is brilliant in taking the Super Hero genre to a new level. The campaign, which features beautifully airbrushed, generic super women reads:
Nobody’s immune to breast cancer. When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.
Conceived by DDB, Maputo, Mozambique; Creative Directors: Anderson Lima, Zeca de Oliveira; Creatives: Sara Vale, Christiano Vendramine, Erick Vasconcelos; Illustrator: Maísa Chaves; Graphic producers: Faruk Issufo, Mauro Mussagy; Planner: Cristiana Oliveira; Accounts: Vasco Rocha, Christine Ramela, Fernanda Neves; Media: Khida Ismael.
(Thanks to Mirko Ilic)