The best food packaging (in the total brand sense) I’ve seen anywhere is from Marks + Spencer Ltd, the UK department store, whose food court on Grafton Street in Dublin, Ireland, rivals (and surpasses) any “supermarket” I’ve seen before (yes, including Whole Foods). Whilst here on the Emerald Isle, I spent an hour scanning the store for its well designed fare.
Funnily, it was like being in a great bookstore. Every aisle had something to catch the eye. From the “mod” licorice bags (very psychedelic) to the homespun yet totally contemporary boxes of teas. In between was a panoply of Modern, Retro and Postmodern pastiche – a virtual design history class in a food market.
For your illumination I present a few Marks + Spencer Ltd. treats below.