David Sprague, the digital content lead in the Preservation and Digitization Department at Toronto Public Library, was parsing the library’s online collection and was struck by how many posters were devoted to cautioning and disciplining Canadians on the home front during the two World Wars. He had an idea to remix these images as positive propaganda aimed at COVID-19.
The Toronto Public Library asked Canadian designers armed with Photoshop to choose one of the many wartime posters held in the Baldwin Collection of Canadiana and adapt it to help message (verb, meaning “to communicate”) this historic pandemic. The call has had dozens of submissions that are now showcased online. According to Toronto Public Library, “All the signs of support in our city during the pandemic have been truly inspiring.”
Read more about the initiative here.