I get giddy when I see paper transformed from static one-dimensional form into dynamic three dimensions. This small, pocket-sized advertising brochure (below) for Turborg Pilsner Beer is just such a wonder. Its single goal was to remind the consumer that a product was for sale. But given its status as an artifact today, it says a lot more about the durability of paper long before the innovation of digital tech in conventional paper printing and die-cutting. Just a little bit of imagination applied to the everyday act of answering a telephone brings this vintage c. 1930s piece of 2D pulp to 3D life. It’s just one minor bit of evidence of what designers and printers were able to accomplish before AI made conceiving and producing something like this a split-second task.
