The Daily Heller: The ‘Where and What?!’ in Modern Wayfinding

Posted inThe Daily Heller
By Steven HellerPosted  ∙  1 min. read

This just about speaks for itself in any language. ’Nuff said.

Photo: Adrian Wilson

Well, not enough … I wonder whether the individual who designed this masterpiece of modern audacity was familiar with Kurt Schwiters’ tradition-busting approach to New Typography in this issue of Merz 11, 1924?

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Posted inThe Daily Heller

Steven Heller has written for PRINT since the 1980s. He is co-chair of SVA MFA Designer as Entrepreneur. The author, co-author and editor of over 200 books on design and popular culture, Heller is also the recipient of the Smithsonian Institution National Design Award for "Design Mind," the AIGA Medal for Lifetime Achievement and other honors. He was a senior art director at The New York Times for 33 years and a writer of obituaries and book review columnist for the newspaper, as well. His memoir, Growing Up Underground (Princeton Architectural Press) was published in 2022. Some of his recent essays are collected in For the Love of Design (Allworth Press).

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