The Paper Mounties

Posted inThe Daily Heller
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For over 50 years, the famed Royal Canadian Mounted Police was the symbol for the Northwest Paper division of Potlatch Corporation. The examples here are from 1939. There is a collection of many more at the Tweed Museum of Art at the University of Minnesota Duluth.

The campaign, which compares with Coca Cola’s Haddon Sundblom advertising art, started at the outset of the Great Depression, “when the then-struggling Minnesota Paper Company sought an advertising theme that would establish its product as strong, dependable and consistently able to do the job well.”

The most prolific of the artists was Arnold Friberg (1913–2010), a successful historical illustrator who is represented below and here. I found these in vintage issues of The American Printer and they stood right out.

bert and harry
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The New Visual Artists are here! In this issue, meet our 2015 class of 15 brilliant creatives under 30. These carefully selected designers are on the scene making the most cutting-edge work today—and as many of our previous NVAs, they may go on to become tomorrow’s design leaders. Why not get to know them now? Check the full issue out here.