The Push Pin Paradigm

Posted inThe Daily Heller
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If you happen to be in Tokyo walking around the Ginza stop by the GGG Gallery(above). You’ll want to see The Push Pin Paradigm, early works by PushPin Studio artists Seymour Chwast, Paul Davis, Milton Glaser and JamesMcMullan.

The work spans 1950’s through the 1970’s and the exhibit GinzaGraphics Gallery, which opened September 2, 2010 features 200 posters,paintings, and prints, along with issues of the studio’s promotionalpublication, The Push Pin Graphic, which reflected the iconoclastic mood of those decades and reached out to a generation of peers.

For those who are not up on their design history, Myrna Davis notes in the catalog:

Push Pin Studio began in the early 1950’s as a loosecollective of a few Cooper Union graduates who promoted their designand illustration in a jointly produced series of brochures, “The PushPin Almanack.” In 1954 The Push Pin Studios was formed by Glaser,Chwast, and Edward Sorel. In 1957 the Almanack gave way to the more ambitiously conceived Push Pin Graphic,each issue of which had a different format, size and theme. Published 6times a year and in later years was mailed to 8,000 with 3,000subscribers around the world, the Graphic showcased the work of thestudio’s principal members and awareness of their work spread quickly.Push Pin’s distinctive approach was noted for its eclecticsophistication, finding inspiration in the Italian Renaissance, ArtNouveau and Art Deco, early American painting, 19th century woodcutsand wood engraving techniques, and Russian Constructivism, and inforgotten typographic styles of the 19th and early 20th centuries.

“The Push Pin Paradigm” will be on view at GGG through September 28th. For more information go here. The catalog contains writings about Push Pin by Tadanori Yokoo, Veronique Vienne and Myrna Davis.

Read more: Imprint-The Online Community for Graphic Designers | The Push Pin Paradigm