Tibor Gönczi Gebhardt (1902–1993), who signed his graphic design as “Gönczi” and “Gebhardt,” was a Hungarian grafikusmüvész and poster artist whose art deco style was his meat until after 1945, when with the rise of Communism he turned to socialist realism. He specialized in themes addressing agriculture (see poster below).
Gönczi also designed menus, emblems, stamps and labels. Between 1918 and 1922, Gönczi studied at the Iparművészeti Iskola (School for Applied Arts), where his masters were Ferenc Helbing and Jenő Haranghy. In the 1920s, Gönczi produced decorative, secessionist posters.
In the 1930s, his realist sensibility seemed to be especially effective in reaching the workers and peasants. He designed very typical figures of workers, and their forms display grace and immensity. Influenced by the art deco style of György Konecsni, Gönczi prefered working with folklore-inspired forms. From 1930 on, he worked as the graphic designer of the “Klösz György és Fiai Rt”; later he worked for the firm’s legal successor, Offset Nyomda (Offset Printery). Besides his applied graphic works, he also designed bookplates, advertising and editorial illustrations.
His work is available here.
öncziGebhardt