Trademorphic Characters

Posted inThe Daily Heller
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Bibendum is the French name that in English refers to the Michelin Man or Michelin Tyre Man, the official mascot of the Michelin rubber company. He is drawn to resemble a person or thing made from tires although they also bears a striking resemblance to this parka. Bibendum was the creation Édouard Michelin in 1894 Lyon Universal Exhibition who said “with arms it would make a man.” But Bibendum was not the first (or likely the last) trade mascot to be made from the products it represents and sells. Below are a few of the other cleverly morphed (visual pun) characters from the 1920s.

Malt ethel
Tampon miral
Guignorex poster
Ferrania Poster
Picon Poster
Flit Poster