So Many Coughs, So Little Air

Posted inThe Daily Heller
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Once, there were more cigarette brands than you could shake an ash at. The field was increasingly reduced as big tobacco bought up little tobacco and threw all their weight behind the major brands. Then came medicine to prove that these little packets of joy were as unhealthy as drinking raw sewage. We still endure smoke but not these vintage cigarette packs.


Only one brand, King Sano, manufactured by US Tobacco, focused exclusively on health claims in their ads. King Sano cigarettes of the 1950s and RJR’s Premiere were commercial failures because, according to the defense, consumers did not like their taste.


Oasis had little microchambers in the filter running parallel to the cigarette axis that were ruptured by pinching them between your thumb and forefinger.


A British-American cigarette that was sold in Australia. Today it comes with the warning: “Smoking When Pregnant Harms Your Baby.”

The 2017 PRINT RDA: Enter Now!

Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work published, win a pass to HOW Design Live, and more. 2017 Judges: Aaron Draplin / Jessica Hische / Pum Lefebure / Ellen Lupton / Eddie Opara / Paula Scher. Student work judges: PRINT editorial & creative director Debbie Millman and PRINT editor-in-chief Zachary Petit.

Draplin image: Leah Nash. Hische: Helena Price. Lupton: Michelle Qureshi. Scher: Ian Roberts.