You’ve got to drool over the brand below. Monoprix, the Woolworth of France (though its French, so much better) has some of the finest house-brand packaging I’ve seen. The customer experience, as branding folk like to call it, is for me entirely enhanced by the carnival colors and poster typography.
Agency : Havas City ParisConcept : Cleo CharuetCreative Director : Florence BellissonArt Directors : Cleo Charuet, Arnaud Deroudilhe
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About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →