Weekend Heller: Secret Lives of Trade Characters

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Join me and the SVA MFA Design: Designer as Author + Entrepreneur Class of 2016 at their first exhibition: “Shelf Life,” curated by Kevin O’Callaghan. Nineteen Masters students re-cast the more mysterious branded trade characters to envision their hidden personas.

Opening night is April 27 at the SVA Gramercy Gallery, 209 E. 23rd St., NYC. From April 27 to May 16, you’ll be able to enter into a supermarket where the trade characters run the roost.


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